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Showing posts from December, 2021

Black-Owned Beauty Brand Feature: Vixiny

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Shay, an entrepreneur and professional nail technician, founded Vixiny, a luxury nail polish brand based in the United Kingdom. Shay founded Vixiny in 2018 as a result of her strong interest in nail care. Shay has a wealth of knowledge about beauty and self-care as a professional, qualified beauty therapist. The brand name "Vixiny" is derived from the word "vixen," which is associated with confidence, beauty, and sassiness. The Vixiny brand is unapologetic, bold, and vibrant, as well as clean, toxin-free, and vegan. All Vixiny products are paraben-free and contain no harmful ingredients, reducing their impact on the environment and the harmful chemicals on their nails. We love Vixiny products because they not only have beautiful products, but all nail polishes are handmade by Shay, a mother, professional beauty therapist, and entrepreneur. Vixiny offers carefully crafted, luxurious nail polish that is completely cruelty-free, with love, care, and attention poured in...

Black-Owned Brand Spotlight: Adorn Me Africa

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Adorn Me Africa subscription box  Entrepreneur Elorm Praise Dela-Seshie created Adorn Me Africa in 2018. Adorn Me Africa started its journey as an eCommerce store showcasing African brands with an innovative subscription box. It has now evolved into a physical store in Bow Market, Somerville, Massachusetts. Dela-Seshie got the idea for the concept after visiting Ghana and returning to the United States with many compliments on the African clothing she brought back. Her love of African creativity was a driving force behind the creation, growth, and development of Adorn Me Africa. AMA collaborates with both new and established brands, such as Ghanaian socks and apparel brand Chale Socks and Senegalese elegant and bold clothing line Debbo Dakar. Adorn Me Africa proudly and unapologetically represents Africa. "I've seen the impact of African culture on global design and became acutely aware of the lack of visibility and accessibility to the designs and designers who pioneered s...

Black Girl Magic Beauty Brands: Iftiimo Hair and Skincare

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 I recently discovered Iftiimo, a really interesting brand. After reading their brand story, I learned that the word "Iftiimo" means "light" or "glow" in Somalian, which I found highly inspirational and beautiful. I am a fan of naturally derived skin and haircare products, so I dug deeper into the brand and discovered that it was founded by Qatan Sagaale, a passionate beauty enthusiast and clinical research professional. Because there aren't many well-known black-owned skincare or haircare brands in Australia, I was interested in what they had to offer. Qatan is passionate about natural beauty and the ability of natural ingredients to eliminate skin and hair issues such as dryness and hyperpigmentation, which is a major issue for many people of color.   Iftiimo was born as a result of extensive research and deliberation over ideas and formulations. Qatan creates high-quality, well-thought-out haircare and skincare products that are nourishing, heali...

Connecting African Fashion Brands to International Consumers: Ananse Africa

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  Ananse Africa  The African economy is benefiting greatly from the fast-growing creative industry. According to the World Bank, creative industries contributed more than $18 billion USD to GDP in Nigeria alone in 2020.  There is a pressing need for expansive, straightforward, and user-friendly distribution systems to support the growth of African creative brands.  Ananse Africa launched a platform that meets that need in April 2021.   Ananse Africa connects African creative brands to international markets and offers consumers a one-stop online shopping experience for African designers and artists.   Ananse Africa, which combines technology with fashion and art, makes it easier to buy African fashion and artistic creations.   Ananse connects African designers with local and international consumers as the continent's creative industry grows.   According to the description, "beautiful things made in Africa are delivered globally." Ananse Af...